Regional Marketing Cosmetics

Overview

1. Lead the marketing strategy and execution across Asia-Pacific., working closely with commercials, product and global marketing and technical teams.
2. Act as the regional marketing focal point – connecting local market needs with global business objectives and play a critical role in new product development for COS portfolio.
3. Co-Share Sales objectives, design, develop Competition conversion Strategy
4. Support brand visibility, customer engagement, product launches and regional alignment and navigate the brand (SUSONITY) through a change.  Requiring a candidate who can blend operational expertise with strategic vision, supporting the business through transition and growth.

Responsibilities include

• Develop and implement the regional marketing strategy aligned with global and commercial objectives.
• Collaborate with product management to support go-to-market strategies for new raw materials innovations
• Drive demand generation through targeted campaigns, events, webinars, digital channels and trade shows.
• Create sales tools and training materials tailored to targeted campaigns/activities.
• Design, develop, execute, track, analyze, report the performance of marketing campaigns, including social media reach out, managing the marketing budget
• Take and drive accountability for activities, develop priorities and sales develop plans, own product launches and training of staff etc.,
• Defend and grow market share thru marketing plans and programs for each product with strong collaboration with Sales, Technical, Pdt Management etc., take direct ownership of NPIs sales
• Conduct market analysis to identify trends, customer needs, and competitive positioning.
• Tailored & customized marketing support to key accounts to strengthen customer relationships
• Maintains marketing staff by recruiting, selecting, orienting, training and IDP for employees.

• Collaborate closely with leadership to ensure marketing continuity and communication clarity of SUSONITY.
• Maintain brand consistency across regional channels
• Ensure proactive communication with stakeholders (customers, partners, and internal teams) throughout the transition.

Professional Experience:

• 8–15 years of marketing experience in B2B industrial sectors such as specialty chemicals, raw materials, or manufacturing.  Marketing experience in Beauty & Personal care (BPC) industry is preferred. If possible, R&D in cosmetic company (More than 3 years required).
• Technical knowledge for overall cosmetic raw materials / Formulation of cosmetic application.
• Knowledge of cosmetic pigments, UV filters and other active ingredients and regulatory updates.
• Strong experience in go-to-market (GTM) strategy, particularly for new product introductions (NPIs).
• Demonstrated ability to lead integrated demand generation campaigns (events, digital, trade shows, etc.) with measurable ROI.
• Experience supporting key account marketing and tailoring initiatives to strategic customers.
• Familiarity with cross-functional collaboration (Sales, Technical, Product Management) and ownership of product launch planning.

Education:

• Bachelor’s degree in marketing, Business Administration, or a related technical field (e.g., Chemistry, Engineering).
• MBA or equivalent is a strong plus, especially with a focus on Marketing or Strategy.

Key Skills:

• Strong communication and presentation in English
• Strategic planning, regional execution and marketing budget management
• Demand generation and campaign analytics
• B2B product marketing and content development
• Excellent communicator, able to work effectively across cultures and departments