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Global Social Media Specialist and Content Creator 1

 

A career at our company is an ongoing journey of discovery: our 57,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

 

Your Role:

Help us tell compelling stories about how science impacts the world. We are looking for an, curious and creative social media content creator and campaign specialist to help do just that.

 

Working collaboratively with stakeholders from across the company, you’ll manage organic and paid campaigns from ideation to analysis, providing feedback and recommendations for future content and campaigns. These campaigns will primarily focus on top of funnel efforts with a strong focus on brand building, engagement and awareness.

 

You’ll be empowered to experiment and drive change through creativity, testing and education. You’ll be an internal resource for your expertise, not only building successful campaigns, but also advising stakeholders on how best to execute their campaign goals and meet target audiences.

 

We are a science company and love to talk about science. This position requires significant science background and a strong understanding of major social media platforms.

 

Our brand is bold and vibrant and the ideal candidate is someone who wants to help bring those same qualities to our social media channels. Can you help do that?

  • Manage and own editorial planning process across corporate channels
  • Work collaboratively with marketing, communications, digital marketing, in-house creative services and agency stakeholders to create high quality, effective and compelling paid and organic campaigns
  • Oversee day-to-day budget and analyze key performance metrics and report back to stakeholders with data driven recommendations during and post-campaign execution
  • Ensure all content is on brand, legally compliant, and relevant to our online communities
  • Act as strategic consultant for social media best practices across organization
  • Educate stakeholders throughout campaign planning, execution and analysis
  • Focused on exceeding KPIs/benchmarks through optimizing and testing when below goals
  • Work in partnership with in-house creative team to develop best-in-class social content. Collaborate with Social Creative team to progress and sharpen our brand voice across all social channels.

 

Who You Are:

  • Degree in science communications, digital communications, digital marketing or related fields 
  • 3+ years of digital marketing experience
  • Thorough expertise and proficiency in digital media content creation and administration
  • Demonstrated experience creating content for both wide and segmented audiences that inspires action
  • Keen knowledge of digital media trends and best practices
  • Curious and passionate about finding solutions to new and emerging communication and marketing solutions
  • Demonstrated skills to create, develop, and implement comprehensive long-term and short-term strategic campaign plans
  • Experience in advertising operations including the use of planning and paid amplification tools such as Sprinklr
  • Extensive experience in digital marketing and paid social media, including building, creating and executing campaigns in excess of $100,000, across major social media channels including LinkedIn, Facebook, Twitter, Youtube, Reddit and ResearchGate
  • Strong Google Analytics experience
  • Understanding of social and digital analytics, how to analyze and provide recommendation
  • Design for social media experience and ability to provide strategic guidance to optimize visual content for various channels
  • Familiar with and comfortable crafting, trafficking, and optimizing campaigns across multiple social networks
  • Extensive experience working with social media management platforms such as Sprinklr, Sales Force Social, Sprout Social or similar
  • Strong understanding of science topics and industries

 

What we offer:  With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

 

Curious? Apply and find more information at https://jobs.vibrantm.com

 

Job Requisition ID:  219386
Location:  Bayswater
Career Level:  D - Professional (4-9 years)
Working time model:  full-time

Careers during Covid-19
Thank you for visiting our careers website, we are always looking for curious minds to join our teams. We understand how much the world is being impacted by the Covid-19 crisis and we want to assure you that your safety is very important to us. To ensure that everyone’s health is protected, instead of a standard face-to-face interview, it is likely that you will be offered alternative digital interview options.

US Disclosure
The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.  This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

North America Disclosure
The Company is committed to accessibility in its workplaces, including during the job application process. Applicants who may require accommodation during the application process should speak with our HR Services team at 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday.

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