Associate Director, Regional Marketing - NSCLC East

Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. 

Your Role

The Associate Director, Regional Marketing – NSCLC East, is a crucial field-based member of the Marketing Team committed to advance our commercial potential in METex14+ Non-small cell lung cancer (NSCLC) and ensure the successful management of thought leader relationships. You will do this by creating meaningful customer experiences, helping to inspire education and therapeutic consideration for HCP and Patients. You will be responsible for working cross-functionally with Marketing, Sales, Market Access, Medical Affairs, Legal, Regulatory, and Compliance to shape customer engagement strategies, manage P2P efforts and key regional marketing initiatives, including congress presence and sponsorships, generate actionable insights, anticipate market trends, and uncover competitive intelligence, ensuring compliant execution of business objectives. 

This role will play a vital role in creating and executing comprehensive engagement strategy by developing a best-in-class experience with external stakeholders.  You will be responsible for establishing and managing Key Thought Leaders and driving advocacy, identifying and cultivating relationships with emerging leaders and rising stars, managing key stakeholder relationships (e.g., academic institutions, professional associations, congress organization committees, pathway committee members), and gathering market insights to inform the development and execution of successful commercial strategies and tactics.

The ideal candidate will be a driven, collaborative, and solution-oriented individual with a proven competency for scientific knowledge and the ability to develop and maintain strong relationships with KTLs and internal teams. You will have effective communication, excellent presentation development and delivery skills, and the ability to effectively interact collaboratively with and influence key internal and external customers including scientific leaders and internal cross-functional stakeholders, including the C-Suite. This position reports to the Vice President, U.S. Oncology Marketing and will work in very close partnership with Sales, the TEPMETKO Brand Team and the broader U.S. Oncology Marketing Team.
 

Location/Travel Requirements: Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings. Individual must reside within Eastern US given the extensive travel arrangements of this role.

Responsibilities

• Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for tepotinib and generates insights that inform brand strategy and positioning.
• Represent EMD Serono and the brand as the critical point of contact with KTL's and Medical Experts and serving as the liaison for the Executive team at key prioritized congresses throughout the year (e.g., ASCO, ASCO GU, etc.).
• Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management.
• Appropriately mobilize thought leaders to their community peers in oncology clinics across the region.
• Working with Portfolio Marketing, develop and implement national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives.
• Identify and implement innovative Peer-to-Peer KTL programming to drive uptake of brand into the marketplace and effectively manage and lead key Peer-to-Peer Agency relationships.
• Monitor regional market trends and make real-time updates to KTL engagement plans to support business objectives.
• Working with Sales and Marketing, identify oncology thought leaders who are appropriate for promotional speaker programs, advisory boards, conferences, and home-office training / meetings.
• Foster and lead productive business relationships with Sales Leadership and OTM Team, Marketing, Market Access, Medical Affairs, and other relevant functions.
• Work closely with the broader Commercial team to ensure alignment on the implementation of programs and marketing strategies and tactics.
• Contribute to the development of the brand planning process
• Lead/assist in the design, recruitment, and execution of advisory boards.
• Lead the identification and recruitment of speakers, lead in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program execution.
• Develop clear and fully aligned KPI measurement linked to national- and local-level plans, based on a thorough understanding of market dynamics, competitive landscape and future trends and opportunity assessment.
• Ensure all promotion tactics adhere to regulations, requirements, and all other relevant federal, state, local, laws and internal operating procedures and branding guidelines.
• Manage the development and execution of resources and materials such as speaker decks, ad board decks, resources for use with KTLs.
• Oversee and have full accountability for budget associated with activities/events implemented.
• Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
• Other duties as assigned.

Who You Are

Minimum Qualifications:

• BA/BS degree required.
• 7+ years (or 4+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing and/or sales.
• Proven successful track record of relationship building with external stakeholders, while extracting insights that are relevant for the business strategies and ongoing plans.

Preferred Qualifications:

• Direct Thought Leader Engagement experience
• Experience with Veeva Vault and PromoMats preferred.
• Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Experience across multiple promotional channels (P2P, Personal, Non-Personal, Patient Marketing)
• Successful track record in understanding the US regulatory environment and navigating the MLR review process
• Ability to effectively access, interact with, and influence various internal and external audiences as needed to support strategic initiatives, goals, and objectives.
• Strong scientific acumen.
• Proven ability to work cross-functionally and with a collaborative mindset and ability to manage multiple projects simultaneously.
• Very high proficiency with Microsoft Word, PowerPoint, and Excel;
• Successful design and implementation of strategies with an ability to define a clear path in a complex environment, utilizing strong analytical skills to navigate through complex challenges.
• Excellent oral and written communications skills with an ability to translate complex information into succinct and impactful messages and deliver effective and influential presentations to external and internal stakeholders.
• Strong understanding of the commercial aspects of the business and ability to effectively "connect the dots" to align strategic interests with other relevant functions within the organization (e.g. medical, market access, etc.).
• Expert knowledge of guidelines under which pharmaceutical companies operate.
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution.
• Adept in expense budget planning, tracking, and ROI measurement.
• Results-oriented, exhibits leadership skills, and ability to influence without authority.
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients.
• High ethical standards and personal integrity

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
 
Apply now and become a part of our diverse team!

If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html