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Master Thesis: Commercial aspects of implementing digital health solutions in clinical practice


During your master thesis you will work in the area of new business development and commercial launch preparation with Global Business Franchise Fertility. Finding a good match between product features on the one hand and concrete customer needs on the other hand is essential for successful marketing in any case. In healthcare, this is particular challenging due to the multitude of involved stakeholders and the sometimes-counterintuitive incentives for them. Your thesis will analyze the specific situation for digital health solutions in fertility treatments. The aim is to determine the medical, economic and operational considerations that contribute to the effective adoption of a novel technologies in this area.You will become acquainted with the current state-of-the-art in Artifical Reproductive Technologies, innovative solutions that aim for significant improvements in this field, and most importantly the complex business environment in which such solutions would be marketed.


Who you are:

  • You are currently studying Business Administration, Economics or Management as Master student.
  • A strong affinity to life science and medical topics is required.
  • You can work independently and show very good organizational skills.
  • Excellent spoken and written German and/or English is imperative.
Job Requisition ID:  188263
Location:  Darmstadt
Career Level:  A - Current Student
Working time model:  full-time

Job Segment: Clinic, Medical, Business Development, Franchise, Medical Research, Healthcare, Sales, Retail

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