Sr. Marketing Automation Specialist

A career with EMD Performance Materials is an ongoing journey of discovery: our 57,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Performance Materials is a business of Merck KGaA, Darmstadt, Germany.

This role does not offer sponsorship for work authorization.  External applicants must be eligible to work in the US.

At MilliporeSigma, the Senior Marketing Automation Specialist will analyze and build email, digital content, and other marketing campaigns compiling relevant findings while identifying areas for improvement to communicate with stakeholders.

Your Role:

• Create accurate and timely analyses on a wide variety of areas, including marketing operational performance, trend analysis, campaign performance and subscriber behavior/response to marketing.
• Brainstorm data-backed optimizations and new campaign ideas for stakeholders.
• Create hypotheses for, conduct, and run analysis on testing and optimizations to new and existing programs.
• Develop new analytical tools and enhance existing ones where needed.
• Write clear and concise briefs for emails and integrated marketing campaigns. including goals and design considerations.
• Assess emails and campaigns within ESP, with attention to optimization and potential errors.
• Create solutions for stakeholder issues that span all parts of the marketing journey.
• Work with the marketing operations team on the implementation and deployment of email and marketing automation programs.
• Assist in facilitating the development of effective digital strategies with Marketing leadership to meet strategic objectives.
• Ensure quality and integrity of data.
• Assess customer behavior to search for areas of opportunity and provide data-driven suggestions to increase engagement and retention.

Who you are:

Basic Qualifications: 

• Bachelor’s Degree in any discipline
• 2+ years of experience with retention and growth marketing campaigns at scale with KPI focus, email campaign management and or marketing automation

Preferred qualifications:

• Strong communication skills and the ability to communicate with a multitude of stakeholders
• Highly quantitative and drives decisions using sound data analysis
• Experience using Eloqua or other marketing automation tools  
• Experience with Salesforce  
• 2+ years of experience using a web analytics platform, preferably Google Analytics
• Experience building API integrations between marketing platforms preferred
• Strong writing/communication skills and outstanding attention to detail

RSRMS

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at https://jobs.vibrantm.com

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.  This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.