高级市场专家

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Date: Sep 25, 2024

Location: Shanghai, Shanghai, CN, 201203

Company: Merck KGaA Darmstadt, Germany

 

Work Your Magic with us!  

 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

Your Role:

As a Commercial Planning and Insight Manager, you will design, develop, and implement marketing programs and commercial strategies to support the organization's products or services in targeted market sectors. You will use specific marketing strategies and media to launch and position products and services within a sector. Additionally, you will collaborate with all stakeholders from commercial (sales and technical teams) and business units to identify and implement marketing strategies and programs. You will bring the voice of customers back to the organization and educate the industry through thought leadership.

Key Responsibilities:

  • Strategy Development: Work with partners to develop a comprehensive strategy (business, marketing, pricing, etc.) and tactical plan that aligns with global and China strategies for upstream products, especially chemicals in bioprocessing.
  • Branding and Thought Leadership: Increase company branding and reputation by leading thought leadership activities with a comprehensive marketing plan.
  • Empowerment and Training: Empower the organization as technical application and marketing experts by leading training sessions and developing sales tools.
  • Customer Insights: Provide “Voice of Customer” and “Voice of Market” information through customer interactions.
  • Product Cycle Management: Interface with internal partners and lead product cycle management activities (e.g., product alpha/beta testing, product launches, product obsolescence).

Requirements:

  • Technical Knowledge: Expertise in excipients and chemicals, especially for excipients in bioprocessing and classical pharmaceuticals. Understand their application in customer processes and utilize technical expertise to translate customer needs and pain points into company solutions and sales tactics.
  • Market Analysis: Capable of researching and analyzing market trends to enable fact-based decision-making, including industry and segment market analysis, competition insights, and customer insights.
  • Regulatory Knowledge: Familiarity with regulatory and quality requirements for excipients. Regulatory affairs experience in Mab/recombinant protein/vaccine is preferred.
  • Marketing Execution: Capable of creating and executing marketing tactical plans driven by marketing strategy to win. This includes understanding market dynamics, market share, competition, differentiation, and key initiatives to win (including TL, seminars, targets).
  • Customer Influence: Ability to position and present the differentiating value story and influence customer buying decisions to achieve business wins.
  • Self-Management: Demonstrates self-awareness of emotions and motivations, acts in a way that makes a positive impact, and builds positive working relationships by understanding and accurately reflecting the feelings and motivations of others.
  • Skills: Excellent data analysis, communication, presentation, and clear verbal and written skills in both English and Chinese (EN/CN).
  • Experience: Over 5 years of market experience.


What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
 
Apply now and become a part of our diverse team!

 

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