Senior Associate, Marketing Automation

Work Your Magic with us! 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us.
 

Job Title: Senior Associate, Marketing Automation

Job Location: Electronic City, Bengaluru

Description:

We are seeking a skilled and experienced Marketing Automation specialist, to join our dynamic marketing automation team within the Digital Marketing Group. The ideal candidate will have a strong proficiency in Salesforce Marketing Cloud (SFMC) and a good understanding of its various components.

Responsibilities:

• Utilize SFMC tools including Email Studio, Automation Studio, Journey Builder, Audience Builder (Contact Builder & Data Designer), and Analytics Builder to execute data-driven marketing strategies.
• Develop, execute, and manage complex email marketing campaigns and customer journeys.
• Implement and optimize marketing automation workflows to enhance customer engagement increase conversion rates.
• Perform data segmentation and apply personalization techniques to tailor marketing messages to different audience segments.
• Use AMPscript to customize email content dynamically, leveraging data for personalized communication.
• Collaborate with cross-functional teams to ensure seamless integration and execution of marketing automation processes.
• Manage multiple projects and deadlines, ensuring timely and effective delivery of marketing campaigns.

Minimum Qualifications:

• Bachelor’s degree in science, engineering, marketing or related field is preferred.
• 3+ years of ‘hands-on’ experience working with Salesforce Marketing Cloud
• Proven experience in managing marketing automation workflows, customer journeys, and email campaign management.
• Proficiency in Salesforce Marketing Cloud and its components
• Certification in Salesforce Marketing Cloud Email Specialist or Admin is essential.
• Excellent teamwork, communication, and problem-solving skills

Preferred Qualifications:

• Experience working with SQL.
• Experience with any programming language such as Python
• Prior experience in a similar role within a fast-paced, dynamic marketing environment.

We are an equal opportunity employer that values workforce diversity. We want everyone to be able to bring their best self to work every day which is why equality and inclusion is at the forefront of all our activities. We are dedicated to a policy of non-discrimination in employment on any basis including race, caste, creed, color, religion, sex, age, disability, marital status, sexual orientation, and gender identity.
 

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of our diverse team!