Associate Manager Marketing

Position Title

Associate manager marketing

Grade

Expert 2

Reports to

Head of Marketing – Fertility BU

Purpose of Position

Uncover insights and strategies to develop and implement marketing and branding strategies. Oversee and grow the assigned brand portfolio, consistently identifying revenue opportunities. Collaborate with team to also drive & manage BU initiatives & activities/ digital marketing/ market research etc. Develop and manage annual brand budget, profit/loss projections, expenditure spending, and other financial considerations. Provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for sales team

Internal Customers

Sales Team, IB team, Enabler functions – Medical, SNO, Controlling, Comex, SRO, Communication

External Customers

Key Opinion Leaders, IVF Centres (standalone, Corporate chain & payor market), Medical Associations

Minimum Requirements

Graduate in science (Preferably biological sciences like Microbiology/ Biology/ Biotechnology/Pharmacy), MBA in Marketing from renowned institute, Relevant Marketing management experience for minimum 2 years, experience in digital marketing (added advantage)

Professional Skills

Analytical skills, Resource Planning & Monitoring, Strategic Thinking, Project Management, Collaboration & team work, proficiency in excel & powerpoint, Digital marketing

Behavioural Skills

Innovative & creative Mindset, Leadership skills, Impactful Communication skills, Interpersonal & collaboration Skills, Influencing Skills, Negotiation skills, Presentation skills, solution oriented